Getting attention
Successfully converting interest into relationships means offering ideas about an organization’s products and services to broad audiences as well as targeted groups. I learned this working on hundreds of clients’ promotional projects in the Pensacola area and beyond.
The number one attribute of successful and long-lasting campaigns that produce results–authenticity.
Techniques
Discover audiences
Knowing who you want to create a relationship with is the foundation of effective communication. Know your audience and provide them with real-talk.
Create content
Good messaging needs a vessel to carry it. Video is the hottest thing but not the only way. Earn attention with relevant and entertaining content.
Deliver & measure
Great content alone won’t usually go viral on its own. Posting and boosting media where your audience is when they’re primed for a busing decision is key.